Shenzhen Wjm Silicone & Plastic Electronic Co., Ltd.
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Home> Exhibition News> WJM's Business Team Makes Strategic Move to Dubai Exhibition, Targeting the Expanding Middle East POS Terminal Market at May,2025

WJM's Business Team Makes Strategic Move to Dubai Exhibition, Targeting the Expanding Middle East POS Terminal Market at May,2025

2026,01,05
 
In May 2025, the WJM Business Department team attend the Dubai International Electronics Exhibition, marking a strategic move to expand our presence in the Middle East market.
 
As digital transformation accelerates across the Middle East, the demand for reliable, durable, and aesthetically pleasing accessories for point-of-sale (POS) systems has surged. Recognizing this trend, WJM brought forward its latest product line designed to enhance both functionality and user experience. The Silicone Protective Cases  are engineered with shock-absorbing properties, dust and scratch resistance, and a sleek, modern finish that complements any POS device—ideal for high-traffic environments such as malls, restaurants, and service centers. Meanwhile, the POS Terminal Stands offer adjustable angles, stable support, and integrated cable management, ensuring optimal ergonomics and seamless operation in diverse commercial settings.

Exploring Cutting-Edge Electronics at Dubai's Premier Tech Showcase

The primary objective of this exhibition is to promote our flagship products: POS machine silicone protective cases and POS machine stands. By showcasing these innovative, high-quality accessories, we aim to strengthen brand visibility, establish direct connections with regional distributors and retailers, and explore new business opportunities across the Middle East.
 
This event presents a valuable platform to engage with key industry players, gather market insights, and position WJM as a reliable supplier of smart, user-friendly POS solutions tailored for the evolving needs of the region’s retail and hospitality sectors.

During Exhibition Photo Moment: WJM Business Team Snap

“We are confident that participation in this premier electronics exhibition will significantly accelerate our market entry and long-term growth in the Middle East.” said Alan Wang, Head of Business Development at WJM. “With increasing adoption of digital payment systems and smart retail technologies, we see immense potential in providing high-quality, purpose-built accessories that empower businesses to operate more efficiently and professionally.”

A group photo of the WJM business team and clients at the exhibition

Group photo of customers
After listening to the presentation, Customer 1 nodded in agreement:
"Many restaurants and cafes in Dubai are using smart POS systems, but the equipment is easily damaged. This silicone sleeve protects the equipment and enhances the brand image; I believe it's a practical product."Group photo of customers and business WJM team
Customer 2 expressed optimism about the future of the POS stand: "This stand is suitable for use in mobile stalls or pop-up stores. We have already piloted it at several festival markets in Abu Dhabi, and the feedback has been excellent. More importantly, it can be paired with our wireless charging module to achieve 'charge while using,' truly solving merchants' battery life anxiety."

Looking ahead, WJM plans to leverage the connections made during the exhibition to establish long-term partnerships with regional distributors. The company is also preparing localized marketing campaigns and product demonstrations to further drive awareness and adoption.

As the Middle East continues to evolve into a global hub for innovation and commerce, WJM remains poised to lead with intelligent, resilient, and customer-centric solutions. With the success of this exhibition, the future of WJM's presence in the region looks brighter than ever.

After-Exhibition Photo Moment: Company and Other company Snap

Pre-Exhibition Photo Moment of WJM Team and other company team
 
Stay updated on WJM's latest innovations and market expansions by following us on our official website and social channels.
 
 
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Author:

Ms. Judy Wu

Phone/WhatsApp:

13602521758

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Shenzhen WJM silicone & Plastic Electronics Co., Ltd. is located in Baolong Zone, Longgang District, Shenzhen. The main business has two major sectors, silicone pos case, custome silicone plastic products and auto parts supplies series, WJM was established in 2002 and covers an area of more...
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