In May 2025, the WJM Business Department team attend the Dubai International Electronics Exhibition, marking a strategic move to expand our presence in the Middle East market.
As digital transformation accelerates across the Middle East, the demand for reliable, durable, and aesthetically pleasing accessories for point-of-sale (POS) systems has surged. Recognizing this trend, WJM brought forward its latest product line designed to enhance both functionality and user experience. The
Silicone Protective Cases are engineered with shock-absorbing properties, dust and scratch resistance, and a sleek, modern finish that complements any POS device—ideal for high-traffic environments such as malls, restaurants, and service centers. Meanwhile, the
POS Terminal Stands offer adjustable angles, stable support, and integrated cable management, ensuring optimal ergonomics and seamless operation in diverse commercial settings.
Exploring Cutting-Edge Electronics at Dubai's Premier Tech Showcase
The primary objective of this exhibition is to promote our flagship products: POS machine silicone protective cases and POS machine stands. By showcasing these innovative, high-quality accessories, we aim to strengthen brand visibility, establish direct connections with regional distributors and retailers, and explore new business opportunities across the Middle East.
This event presents a valuable platform to engage with key industry players, gather market insights, and position WJM as a reliable supplier of smart, user-friendly POS solutions tailored for the evolving needs of the region’s retail and hospitality sectors.
During Exhibition Photo Moment: WJM Business Team Snap
“We are confident that participation in this premier electronics exhibition will significantly accelerate our market entry and long-term growth in the Middle East.” said Alan Wang, Head of Business Development at WJM. “With increasing adoption of digital payment systems and smart retail technologies, we see immense potential in providing high-quality, purpose-built accessories that empower businesses to operate more efficiently and professionally.”
A group photo of the WJM business team and clients at the exhibition
After listening to the presentation, Customer 1 nodded in agreement:
"Many restaurants and cafes in Dubai are using smart POS systems, but the equipment is easily damaged. This silicone sleeve protects the equipment and enhances the brand image; I believe it's a practical product."

Customer 2 expressed optimism about the future of the POS stand: "This stand is suitable for use in mobile stalls or pop-up stores. We have already piloted it at several festival markets in Abu Dhabi, and the feedback has been excellent. More importantly, it can be paired with our wireless charging module to achieve 'charge while using,' truly solving merchants' battery life anxiety."
Looking ahead, WJM plans to leverage the connections made during the exhibition to establish long-term partnerships with regional distributors. The company is also preparing localized marketing campaigns and product demonstrations to further drive awareness and adoption.
As the Middle East continues to evolve into a global hub for innovation and commerce, WJM remains poised to lead with intelligent, resilient, and customer-centric solutions. With the success of this exhibition, the future of WJM's presence in the region looks brighter than ever.
After-Exhibition Photo Moment: Company and Other company Snap
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