Case Study: Silicone Trash Bin for New Energy Vehicle Application
Industry: Automotive / New Energy Vehicle
Application: Shock Absorption / Insulation / Protection
Industry: Automotive / New Energy Vehicle
Application: Shock Absorption / Insulation / Protection
1.Client Background
One of our clients is an automotive parts manufacturer serving new energy vehicle (NEV) projects. Their products emphasize aesthetics, and their end customers have needs for in-vehicle storage and a pleasing interior environment. They also specifically require materials with a long lifespan and long-term stability.Ultimately, they decided to look for solid silicone automotive interior products.
They needed a suitable silicone manufacturer to provide an innovative solution to stand out in the market.Through multiple exchanges with the client, the innovative automotive silicone trash cup was finally chosen.
One of our clients is an automotive parts manufacturer serving new energy vehicle (NEV) projects. Their products emphasize aesthetics, and their end customers have needs for in-vehicle storage and a pleasing interior environment. They also specifically require materials with a long lifespan and long-term stability.Ultimately, they decided to look for solid silicone automotive interior products.
They needed a suitable silicone manufacturer to provide an innovative solution to stand out in the market.Through multiple exchanges with the client, the innovative automotive silicone trash cup was finally chosen.
2.The Challenge
The project presented several technical and quality challenges:
The project presented several technical and quality challenges:
- The customer required that the silicone should not deform or develop an odor under 4 hours of direct sunlight at 40 degrees Celsius.
- Have automotive-level reliability and validation standards
- Need for stable mass production quality
3.WJM's Solution
WJM provided a customized automotive-grade silicone solution:
WJM provided a customized automotive-grade silicone solution:
- Selected BSCI certificated silicone material with temperature resistance.
- Based on previously produced automotive silicone interior products, WJM Company has designed and passed the IATF 16949 automotive industry certification system.
- WJM has created a dedicated team for custom silicone automotive interior products, including product designers, R&D personnel, and sales staff. Two new production lines have been added to the silicone and plastic production lines specifically for automotive products, and specialized quality control personnel have been trained.
4.Implementation
During the project development phase, WJM:
- From conceptual drawings to actual structural design， WJM engineering department participate in early-stage design optimization and DFM review.
- The designed drawings are used to create 3D samples, providing structural data improvements for the prototype samples.
- After confirming the structure with the client, we officially started making the steel mold.
- Strictly control the molding time of silicone trash cups, extending the curing time by 2 minutes compared to typical silicone products. The quality inspection team conducts inspections every half hour.
- This solution will be systematized and used for Vehicle parts stable mass production process and quality control plan.
5.The Result
With WJM’s solution, the client achieved this first-ever silicone trash cup is a novel design in the automotive parts market. Sales exceeded 10,000 units, bringing orders and economic benefits to customers.
With WJM’s solution, the client achieved this first-ever silicone trash cup is a novel design in the automotive parts market. Sales exceeded 10,000 units, bringing orders and economic benefits to customers.
This also establishes a complete system for WJM silicone and plastic parts in the automotive field. And lays the foundation for its later brand IP "topfit".
6.Why the Client Chose WJM
- Over 20 experience in auto-motive and industrial silicone applications
- ITAF 16949 auto-motive quality system
- Professional engineering and business support and fast response，mass production capacity
7. Summary
This project proves WJM’s capability in delivering reliable, high-performance silicone components for automotive and new energy vehicle applications, supporting customers with stable quality and long-term supply assurance.
8.CTA
Looking for a Similar Solution?
Contact us to discuss your custom silicone protection project.
Looking for a Similar Solution?
Contact us to discuss your custom silicone protection project.
