In April 2025, the WJM Business Department team embarked on a new strategic journey to expand its presence in the South American market by attending a major Vending and Retail Exhibition in Brazil. This visit is not only a continuation of our established customer base across Chile, Peru, Colombia, and Argentina but also a pivotal step toward strategically entering Brazil—the largest economy and most dynamic market in South America.
Before the doors of the Brazil Vending and Retail Expo opened, a moment of camaraderie and collaboration unfolded behind the scenes—a photo session that captured more than just smiles.
Pre-Exhibition Photo Moment: A unforgettable Memony snap of WJM Business Team and Translation Team
To date, WJM has successfully developed strong client relationships in key South American markets, where our silicone POS Terminal protective cases products have received positive feedback and growing brand recognition. Building on this foundation, we have identified Brazil as a critical growth frontier due to its vast population, high consumer demand, and robust industrial potential. The primary objective of this exhibition trip is to explore and establish a solid foothold in the Brazilian market through direct engagement with local distributors, procurement partners, and end-users.
During the event, our team will focus on several core objectives. First and foremost, we aim to gain a comprehensive understanding of Brazil’s current import regulations and tariff structures. In recent years, Brazil has implemented evolving trade policies, particularly imposing varying levels of tariffs on industrial silicone and plastic goods, electronic equipment, and machinery. By engaging directly with Brazilian customs officials, industry association representatives, and experienced international trade consultants, we intend to clarify the actual tax burdens associated with different product categories entering the Brazilian market. This insight will allow us to refine our pricing strategies and assess their impact on profit margins, ensuring long-term competitiveness.
Therefore, we visited a local Vending and Retails exhibition in Brazil to exchange relevant market information with their team.
Brazil local electronic payment system booth: Mercado Pago
Secondly, we conduct in-depth research into local consumer preferences and emerging market trends. Brazilian buyers place significant emphasis on product quality, value for money, and after-sales service. At the same time, there is a rising awareness of sustainability and environmental responsibility. Through on-site surveys, face-to-face interviews with customers, and discussions with exhibitors, we gather firsthand data to better understand regional usage patterns, functional requirements, and price sensitivity—enabling us to tailor our product offerings and marketing approaches accordingly.
Booth of local Brazilian POS machine brands
Third, we are actively seeking reliable local partners. Given Brazil’s regional diversity and complex distribution landscape, a one-size-fits-all sales model is unlikely to succeed. The exhibition provides an ideal platform to identify and connect with experienced agents, distributors, or strategic collaborators who possess strong local networks, operational expertise, and a proven track record. We will explore various partnership models, including exclusive distribution, joint ventures, and agency agreements, to accelerate market penetration.
Brazilian POS machine manufacturers' booth (local brand)
Beyond business development, this trip will also enhance our global capabilities. Team members will participate in industry forums, panel discussions, and networking events, gaining valuable insights into best practices in international market expansion. These experiences will strengthen our cross-cultural communication skills and help build lasting relationships with global peers, laying the groundwork for future international growth.
In summary, the April 2025 exhibition in Brazil marks a transformative phase for WJM—from deepening our existing South American presence to boldly entering the Brazilian market. With professionalism, precision, and innovation, we aim to generate meaningful business leads during the event and lay the foundation for establishing a regional office or service center later in the year.
We firmly believe that this initiative will significantly amplify our brand visibility while driving tangible export outcomes, marking a shift from simply “going global” to truly “establishing ourselves locally.” Moving forward, WJM remains committed to customer-centric innovation, continuously adapting to meet the evolving needs of markets across South America and beyond.
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