WJM Silicone Visits Huawei Songshan Lake for Exchange and Learning: Exploring the Path to Globalizing Its Automotive Silicone Parts Brand

July 28, 2026  |  Weijiamei (WJM Silicone)

Recently, the Weijiamei (WJM Silicone) team visited Huawei's Songshan Lake campus for an in-depth industry exchange. The delegation attended the launch event for Huawei's latest vehicle models, examined several high-profile new energy vehicles (NEVs) up close, and toured the campus's distinctive facilities. The visit was designed to explore emerging trends in the NEV supporting industry and identify new partnership opportunities for the company's silicone automotive protective accessory business.

As a manufacturer specializing in the R&D and production of silicone products, Weijiamei has long focused on silicone automotive protective covers. With mature molding processes and a rigorous quality control system, the company consistently supplies automotive silicone protective accessories and interior components to the market. As the NEV industry grows rapidly and automakers demand increasingly intelligent and personalized features, the market for automotive components is expanding substantially. Weijiamei's management recognized that to sharpen its competitive edge, the company must proactively engage with leading automakers, stay aligned with vehicle innovation trends, and develop a precise understanding of design directions for NEV interiors and accessories. This visit to Songshan Lake was a strategic initiative to connect with upstream automakers and broaden the company's industry perspective.

At the new vehicle launch event, the Weijiamei team viewed models including the Maextro S800, Stelato S9, and Stelato S9T up close, carefully studying interior layouts and the design philosophy behind cockpit components. Team members held on-site discussions about usage scenarios for automotive accessories and potential applications for silicone interior products — with particular focus on the protection needs of various devices within intelligent NEV cockpits. Modern smart vehicles are equipped with numerous displays, terminals, and camera modules; these precision components demand durable, eco-friendly, and precisely form-fitting silicone protective kits — a requirement that aligns directly with Weijiamei's core business. Drawing on the interior designs of these models, the team identified areas for product optimization and explored how to leverage its manufacturing strengths to develop silicone protective products tailored for next-generation smart vehicles.

Following the launch event, the Weijiamei team toured Huawei's Songshan Lake campus. Riding the campus's retro-style sightseeing train, they visited the European-inspired architectural complex and the distinctive library, immersing themselves in Huawei's corporate culture, innovation philosophy, and modern industrial operations. Throughout the visit, the group engaged in active discussions and gained valuable insight into the advanced practices of a leading technology-driven manufacturing enterprise — particularly in product R&D, supply chain management, quality control, and customer-needs identification. Company representatives observed that Huawei's enduring commitment to technological innovation and user experience offers a model well worth emulating. For Weijiamei, while silicone products may appear to be minor accessories, factors such as fit precision, material eco-friendliness, and aesthetic detail directly shape the end-user experience; as a result, the company is committed to refining every silicone automotive protective cover to even higher standards.

In recent years, the NEV sector has experienced explosive growth, creating transformative opportunities across the entire supply chain for automotive interiors and accessories. Traditional in-vehicle silicone parts are no longer merely functional protective items; automakers now set higher benchmarks for materials, tactile quality, and customization capability. Weijiamei remains dedicated to the R&D and manufacturing of silicone automotive protective covers. By rigorously selecting raw materials and continuously upgrading production processes, the company provides custom mold development tailored to specific client needs — serving a wide range of domestic and international automotive suppliers with protective solutions for instrument panels, center console components, and camera modules.

This visit to Huawei's Songshan Lake campus marked a significant step for Weijiamei in connecting with the NEV supply chain. The team not only gained firsthand insight into the latest design trends for mainstream NEVs but also developed a clear understanding of the innovative demands automakers place on component suppliers. Key team members described the visit as highly rewarding and plan to apply the insights gained to their production and R&D workflows — iterating on silicone protective product solutions for smart NEVs and accelerating their response times for customized development.

A Weijiamei representative noted that the automotive industry is undergoing a sweeping wave of electrification and intelligent transformation, calling for stronger communication and collaboration across the supply chain. Moving forward, the company will proactively engage with NEV manufacturers and supply chain partners. Building on its strengths in silicone product manufacturing, Weijiamei will continue to optimize its automotive silicone protective cover series and strive to deliver solutions aligned with the demands of the smart vehicle era. At the same time, the company remains committed to external learning and exchange — actively participating in industry forums and study tours at leading enterprises to absorb best practices in management and innovation. With technology and quality at its core, Weijiamei aims to advance steadily in the NEV accessory sector and expand its footprint in both domestic and international markets. Driven by market demand and closely tracking the growth trajectory of the NEV industry, the company will intensify product innovation and broaden the application scope of its silicone automotive components — working to forge deep partnerships with more OEMs and Tier 1 suppliers while consistently creating value within the new energy vehicle supply chain.