The problem of plastic in nature, particularly in our oceans, is a global crisis. Every minute, about a dump-truck load of plastic goes into the oceans, sullying beaches, hurting wildlife, and contaminating our food supply.
“It's reached this public-awareness tipping point,” says Sheila Bonini, senior vice president of private sector engagement at WWF. “Sometimes an issue can go on for a long time and nothing happens; then, suddenly, boom! The world wakes up, and we have the opportunity to drive change.”
Yet eliminating all plastic from our lives is neither feasible nor desirable. Plastic has a lot of benefits, environmental and otherwise: It keeps our food fresh so we waste less; it’s sterile; it’s durable. And, once we’re done with it, it can be turned into something new. So how can we keep these benefits while keeping plastic out of nature?
Turning off the tap
When it comes to our oceans, “I think the first response everyone has to seeing plastic waste is that it doesn’t belong there, so let’s just get rid of it,” says Simon. But while cleaning up the oceans is critical, she says, it’s not the first step. When the sink is flooding, you don’t start with the mop; you start by turning off the tap.
Stopping the flow of plastic means fixing a broken and fragmented system. There are opportunities at every point in the plastic life cycle: We can make plastic from renewable resources, manufacture goods that are recyclable and require less plastic, consume less, and make sure as much plastic is recycled as possible. We also need to ensure solutions don’t negatively impact the environment in other ways. Everybody has a role here: companies, the waste management industry, governments, and consumers.
Speaking of which, you can totally use recyclable plastic products from WJM, or replace plastic products with silicone products.You can choose silicone water bottles, pen holders, garbage cups, etc.
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